“An old friend is better than two new ones and is equal to a new six when it comes to clients.” Customer retention is a company’s ability to retain existing customers. For example, an Apple

An ideal customer portrait or profile is a collective image based on the analysis of customer data that brings the company the most profit.A clear customer profile is critical to successful marketing, sales, product development,

Living in a digital age where the pace of technological growth is staggering, it also has a powerful and transformative impact, particularly for small businesses. Quite recently, small businesses would not be able to afford

Business owners often mistakenly perceive content creation as a traffic generating tool when it actually isn’t. Just emailing it or posting it on social media won’t be enough to increase your website traffic. If you’re

It’s easy to feel overwhelmed and stressed receiving hundreds of emails a day, as it might take the entire day to respond to all incoming messages. That’s why learning how to manage your inbox is

As a business owner, it is imperative to understand your customers’ needs and desires. They use your product and service, and therefore, they are the most critical component of your business. It is their money

“To outsource, or not to outsource. That is the question.” Have you been considering the idea of outsourcing one or more tasks within your business? From marketing to administrative tasks and even sales, hiring externally

Lead nurturing is a critical stage to the success of your business because these actions directly influence your potential customer’s decision about whether they would like to turn into actual customers.  This implies cross-channel communication

Managing any team associated with multifactorial challenges and difficulties, especially when it comes to remote working, as building and maintaining a strong corporate culture not always as easy as it seems.When it comes to virtual

Business owners and entrepreneurs who plan to hire a virtual assistant often worry about their data security and privacy and this is a reasonable concern. It isn’t easy to entrust your business data to another