An ideal customer portrait or profile is a collective image based on the analysis of customer data that brings the company the most profit.
A clear customer profile is critical to successful marketing, sales, product development, and service delivery. If done correctly, an ICP will be beneficial in determining the customer problems that your product can solve, aligning the capabilities of your product with the needs of customers, and help develop further updates and changes to your products or services. There is a well-known phrase: “You cannot hit the target that you have not set.” This accurately describes how important it is to have a clear portrait of the client.
Why do you need a client profile?
– Advertise more effectively. Money will be invested more wisely if you know where and for whom to advertise and thereby maximize exposure to potential customers.
– To make advertising materials closer to the client, thanks to a better understanding of his problems, joys, desires and needs.
– To provide goods/services of higher quality and develop them, as it will be possible to anticipate customers’ behaviour, needs, and problems.
Creating Client Profile
It is important to have a well-defined portrait of the client, and the question is how to create it. The good news is that making your ideal customer is easy when you ask the right questions.
What questions would be correct? In this article, we have compiled information based on the knowledge, experience of companies, and research results that will guide creating a client portrait.
Who are they?
This first step seems obvious, but it is more complex than it seems. There are so many different characteristics that you can consider. You can consider age, profession, gender, income, interests, hobbies, likes or dislikes. The list is almost endless. Here are a few things to consider when creating a complete look:
Demographics: age, gender, income, etc.
Psychological: personality type, preferences.
Behaviour: interests, hobbies, likes and dislikes.
By considering these different aspects of your ideal client, you can create a well-thought-out and fully realized look. This level of detail will allow you to get to know and understand your customers better.
What do they want?
Once you have a rough image of your ideal client, you must define what exactly they want. This is a chance to develop the information you already have and determine what problems can your product solve?
Knowing the answer to this question will dramatically increase the effectiveness of your marketing campaigns. Perhaps they need help in increasing sales or solutions to optimize internal processes?
Whatever the problem, take the time to identify their possible pain points based on facts instead of guesswork.
Where are they?
Once you’ve created the ideal customer profile and identified their problems, the next step is to locate them. When offering goods or services, regardless of the region of residence, determine where your client is situated – are those are provincial or large cities. This is a vital step in the process that will allow you to understand exactly where your posts or ads should be placed. A well-thought-out marketing ploy that touches someone’s pain points is utterly useless if your ideal client does not see it.
How do they talk?
Knowing the language they use can increase your chances of resonating with your audience. It’s also time to think about cultural references for different target markets. Make sure your language and materials match your characters, and your message resonates with your audience.
When creating any marketing material, it is important to know whom you are targeting. Don’t underestimate the value of taking the time to develop a well-thought-out ideal customer profile. It will inform you about the materials you use, the language you use, and where you place your marketing. All of this increases the chances of attracting customers who are more likely to buy your product. Whatever you do, be creative. Combining a customer image with a marketing strategy is the best option to grow your business rapidly.
