Lead nurturing is a critical stage to the success of your business because these actions directly influence your potential customer’s decision about whether they would like to turn into actual customers. This implies cross-channel communication through content marketing and marketing automation that helps to create a system for building and maintaining customer relationships. By implementing an effective lead nurturing strategy can significantly impact the results of your customer loyalty, customer retention, income, and more.
In this article, we’ll look at some most effective lead nurturing strategies you can apply in your company.
1.Social Media
Be proactive but not intrusive! Social media is one of the best ways to develop, build and maintain relationships with your potential customers. Add them on Facebook, like or comment or retweet their Twitter posts, send them private messages, follow their Pinterest boards. Using these channels, you will get more information about what interests them and will be able to attract their attention.
2. Newsletters
Share your articles and content on social networks, publish blogs and events related to your business activities. If you have someone in charge of creating content for your website/blog, they can also keep your potential customers updated with the latest articles and encourage them to visit your website. Remember to brand your content and highlight what you and your business do. You can designate a team member, such as your virtual assistant, to be responsible for creating such content.
3. Emails
There are many different types and formats of emails that you can send to your potential customers. Your Administrative Assistant or Virtual Assistant might be in charge of sending out an email campaign, such as a promotional message, announcing a special promotion or service that you may offer. Holiday notifications, business anniversaries, sporting events, or the like can also be used as an advertising campaign to generate widespread interest. You can send transactional emails or letters of thanks if you notice any activity from the lead on your social media page or website. On average, try to send at least 5 emails per year to your potential customers, making them as personalized and relevant to your client as possible.
4. Follow Through
It doesn’t matter which way you choose to nurture your prospects. The key is your consistency and persistence, not an obsession. Treat all of your clients the same and show them that you care about them. Every time you connect with a prospect, they can almost immediately tell the difference between those who genuinely care and want to be helpful and those who want to close the deal. Even after you’ve closed a deal, keeping track of your customers and their actions is just as important because the next time they need to make another big decision, they may need someone like you.
