Business owners often mistakenly perceive content creation as a traffic generating tool when it actually isn’t. Just emailing it or posting it on social media won’t be enough to increase your website traffic. If you’re leading a website blog/newsletter, apply the rule of 80/20 to your content creation and promotion strategies. In other words aim to spend 20% of your time on content and 80% on promoting what you have created.
Now think how much time do you usually spend promoting your content? Are you publishing content once on your website, hoping it will attract more readers? Most people do just that. However, it will be much more effective to take advantage of a well-thought-out advertising campaign for each piece of content.
We’ve rounded up seven actionable strategies to help you stand out from the crowd and draw attention to your content in this article.
Before you start, it’s important to decide what kind of content you want to devote 20% of your time to. Is it a blog, video, or white paper? Whatever it is, you have to be sure your audience will like this format and benefit from it. Think about your content as a problem-solving tool, where you are providing your audience with helpful and valuable information or giving them solutions they are looking for.
Now you’re ready to promote it.
1.Facebook
Facebook is a pay-to-play most popular marketing platform today, which provides incredible opportunities to increase your blog article readership.
Create your Facebook page regardless of whether you’ll use it as a social channel or not, as it will give you a number of techniques needed to increase your blog traffic and build your Facebook audience. Take this as a consistent strategy, and you will see rapid growth of your blog audience over time.
2.Google Adwords
Google Adwords is a lot like Facebook ads, but the advantage is that you target your ideal audience based on their search. This assures you that you are targeting the right people interested in your solutions/services. This platform will cost you a little bit more than Facebook, but there is a bonus for that! Using Google Adwords, you will be able to attract and engage with a more significant number of users from your target audience.
3.SEO
SEO is not as tricky in use as many people think and can be a beneficial targeting tool for driving traffic to your site. You may need to consider various things, such as keywords, images, layout, and links. However, it is an effective tool for generating traffic and will bring outstanding results if applied consistently over time. Figuring out the Google algorithms, the traffic you generate with that search engine might outweigh any other traffic generation strategies, meaning that you will be more likely to attract the attention of prospective customers to your business.
4.Guest Bloggers
One of the most effective ways to grow your audience is to connect with someone else’s. To get started, try to build a connection with other bloggers in your niche and ask if they mind making a guest blog entry on your site. They will share it with their audience, help promote your blog and attract new readers.
5.Podcasts
As with guest bloggers, it’s all about reaching new audiences through other people. Considering the tremendous growth of podcasts over the past five years, this is a great way to bring you and your business potential benefits. As with bloggers, try building connections with podcasters in your niche. This is a great way to reach new audiences and gain the opportunity to establish yourself as an expert in your field.
6.Social Media & Engagement
Most people mistakenly think that one or two posts on social media will be enough to promote their content. The number of posts published should be at least 20 posts across multiple platforms over several weeks. A great way to verify this is to create a list or timeline of how and when you will publish your content and create a series of headlines. This will help you alternate what you have written, maintain content consistency and keep the audience engaged.
Following this structure will make it easier to distribute your content and maximize your audience. Your only task will be to maintain interaction with the people who read you and comment on your publications. Engaging with your audience is of the utmost importance, so make sure you have enough time for that.
Content creation for a business takes a lot of your time. So it’s worth remembering to NOT focus solely on writing because everything you write will only matter if you can bring more traffic to your website and keep your audience engaged with your blog.
